Case Study
Apex Realty Group
Real Estate Firm Generates 200+ Qualified Leads Monthly
The Challenge
Apex Realty Group had 12 agents but no centralized lead generation system. Each agent sourced their own leads through personal networks, cold calls, and door knocking. Lead quality was inconsistent, follow-up was unreliable, and the firm had no visibility into pipeline health. Monthly closings fluctuated wildly — from 8 to 22 — making revenue unpredictable.
Our Approach
We treated Apex like a B2B company that happened to sell real estate. The goal was to build a centralized lead generation and pipeline management system that gave every agent a consistent flow of qualified prospects and gave leadership real-time visibility into performance.
The Solution
Built a multi-channel lead generation engine combining targeted Meta and Google ads, SEO-optimized neighborhood landing pages, and an automated referral program. Deployed a CRM overhaul with lead scoring, automated nurture sequences, and agent routing. Created dashboards showing lead-to-close metrics by agent, source, and neighborhood.
Impact
The Results
200+
Qualified Leads/Month
340%
More Closings
75%
Faster Response Time
6 mo
Full ROI Timeline
“Before New Age, our agents were hunting for leads individually. Now the system feeds them qualified prospects daily. Closings went from 12 to 52 per month. It completely transformed how we operate.”
David Thornton
Managing Broker, Apex Realty Group
Timeline
Project Milestones
Month 1
Audit & Strategy
Analyzed agent performance, lead sources, conversion rates, and pipeline gaps. Designed the centralized system architecture.
Month 2
CRM & Pipeline Build
Migrated to Salesforce, configured lead scoring, routing rules, and automated nurture sequences for each pipeline stage.
Month 3
Lead Gen Launch
Launched 15 neighborhood landing pages, Meta and Google ad campaigns, and the automated referral program.
Month 4–5
Optimization & Training
Refined ad targeting, A/B tested landing pages, trained all 12 agents on the new system, and optimized nurture sequences.
Month 6
Scale & Handoff
Scaled ad spend on winning channels, launched performance dashboards, and transitioned to retainer support.
Transformation
Before & After
Agents sourcing leads individually. No centralized CRM. Average response time 14 hours. 12 closings per month. No pipeline visibility. Revenue unpredictable.
200+ qualified leads per month from centralized system. Average response time 3.5 hours. 52 closings per month. Full pipeline visibility with real-time dashboards. Predictable revenue forecasting.
Want Results Like These? Let's Talk.
Every great outcome starts with a conversation. Book your free strategy session.